Have you ever reached a point in the day where you just can't make another decision? When you think your head might actually explode if you even have to decide something as simple as what salad dressing you would like with your dinner? Sound familiar? This is called decision fatigue.

Just as your body gets fatigued during the day so does your mind, and your decision-making abilities become somewhat impaired. Who hasn't made a bad decision when they were tired?

I believe that you have a limited number of ‘decision units’ available per day in very much the same way as you have a limited amount of physical and mental energy. If you have to make too many decisions over a limited duration of time pretty soon you are going to hit a wall.

By recognising the concept of decision fatigue, you can begin to address the problem. There are so many decisions to make during the day that it is important to prioritise, or just to completely take away some of the decisions altogether.
Minor decisions such as what to wear can be eliminated by wearing the same outfit every day. I don't literally mean the same outfit here, I mean a duplicate one or you would be pretty whiffy by the end of the week.

The late Steve Jobs wore the same outfit every day to cut down on decision making, and Mark Zuckerberg has followed his lead, even Barak Obama limits his choices when it comes to his wardrobe. In an interview, Obama explained that he only wears blue and grey suits because “I’m trying to pare down decisions. I don’t want to make decisions about what I’m eating or wearing. Because I have too many other decisions to make.”

If you have ever read ‘Tools of Titans’ you will know that half the people mentioned in the book eat the same breakfast every day. I personally drink Bulletproof coffee every morning so I don't waste time wondering if I should have Shreddies, cornflakes or beans on toast, there is no umming and ahhing, no procrastinating, I just drink my coffee and I’m on my way.

Another way of cutting down on your decision making is to stick to a routine as much as you can, taking detours in your day can throw up unexpected problems, and leave you with more decisions to make. Your routine should start as soon as you wake up to make sure your day runs as smoothly as possible.

Reducing the number of minor decisions you make in the day leaves you time for the important decisions you have to make - so when it comes to that crucial moment when only you, as the top of your empire has to make that important decision you are ready!

So to summarise, having too many decisions to make can lead to decision fatigue. Limit the number of minor decisions you make during the day by establishing a routine. Know what you are going to eat and wear every day. Life has a way of throwing curve balls at you but try your best not to stray from your routine. Cutting out minor decisions from your day leaves you time to deal with the ones that really count.

Martyn Cook
Martyn Cook

Martyn has been advertising online for the last 10 years. With millions of dollars spent and multi-millions dollars earned across a plethora of niches, categories, and channels.